01
Introduction
Mendix& is our visual and messaging approach to highlighting alliances and partners across content and campaigns. It creates a consistent, recognizable expression of how we go to market with others — amplifying the Mendix platform through strategic collaboration.
This lightweight identity system brings structure, clarity, and visual continuity to partner messaging, while remaining flexible enough to scale across slides, eBooks, one-pagers, and web.
02
Logo
2A
Primary logo
The mx& mark is the primary expression of the alliances identity — concise, recognizable, and designed for high-frequency use across assets where the Mendix brand is already established.
Download
2B
Secondary logo
The mendix& version exists for clarity in contexts where the brand name needs to be fully spelled out — such as first-touch materials, external press, or standalone content where the audience may be less familiar with our shorthand. It serves as a supporting version, used more selectively to reinforce brand recognition when needed.
Download
2C
Ampersand
The Ampersand features gently curved edges, creating a semi-custom symbol that can be positioned between the Mendix logo and the alliance logo.
Download
03
Visual Motifs
3A
Imagery
Converging streams represent the power of partnership—distinct forces coming together to create stronger, unified outcomes.
View Gallery
3B
Dot Grids
The dot grid adds structure and precision, symbolizing how Mendix brings clarity and control to dynamic collaborations.
3C
Color
Imagery is treated with a Midnight overlay and a 10–20% tint of dark blue, creating a moody, focused visual tone that aligns with the core Mendix brand while giving partner content a distinct identity. This balance of fluid forms and structured overlays reflects the essence of Mendix&: organic collaboration, engineered impact.
04
Templates & Assets
4A
Slides
We’ve added a set of slides to Templafy to highlight and introduce the Mendix& program. These are comprised of a series of predesigned images and a blank slide template for adding your own content (if necessary).
Go to Templafy
4B
One Pager
We are utilizing Figma Buzz to create a stable template for which cusotmized one pageers can be produced. Please not that the text, featured alliance logo and customer story image are the only images available to be customized.
If you need access to Figma Buzz please submit an IT ticket in Top Desk and request a “Collab Seat.”
Create in Figma Buzz
05
Contact
If you have any questions about the Mendix Alliances program, please contact Rav Atwell.
For questions on design, branding, and usage guidance, contact Braden Pate.
Created by the Mendix Brand Team
Introduction
01
Logo
02
Visual Motifs
03
Templates
04
Contacts
05
01
Introduction
Mendix& is our visual and messaging approach to highlighting alliances and partners across content and campaigns. It creates a consistent, recognizable expression of how we go to market with others — amplifying the Mendix platform through strategic collaboration.
This lightweight identity system brings structure, clarity, and visual continuity to partner messaging, while remaining flexible enough to scale across slides, eBooks, one-pagers, and web.
02
Logo
2A
Primary logo
The mx& mark is the primary expression of the alliances identity — concise, recognizable, and designed for high-frequency use across assets where the Mendix brand is already established.
Download
2B
Secondary logo
The mendix& version exists for clarity in contexts where the brand name needs to be fully spelled out — such as first-touch materials, external press, or standalone content where the audience may be less familiar with our shorthand. It serves as a supporting version, used more selectively to reinforce brand recognition when needed.
Download
2C
Ampersand
The Ampersand features gently curved edges, creating a semi-custom symbol that can be positioned between the Mendix logo and the alliance logo.
Download
03
Visual Motifs
3A
Imagery
Converging streams represent the power of partnership—distinct forces coming together to create stronger, unified outcomes.
View Gallery
3B
Dot Grids
The dot grid adds structure and precision, symbolizing how Mendix brings clarity and control to dynamic collaborations.
3C
Color
Imagery is treated with a Midnight overlay and a 10–20% tint of dark blue, creating a moody, focused visual tone that aligns with the core Mendix brand while giving partner content a distinct identity. This balance of fluid forms and structured overlays reflects the essence of Mendix&: organic collaboration, engineered impact.
04
Templates & Assets
4A
Slides
We’ve added a set of slides to Templafy to highlight and introduce the Mendix& program. These are comprised of a series of predesigned images and a blank slide template for adding your own content (if necessary).
Go to Templafy
4B
One Pager
We are utilizing Figma Buzz to create a stable template for which cusotmized one pageers can be produced. Please not that the text, featured alliance logo and customer story image are the only images available to be customized.
If you need access to Figma Buzz please submit an IT ticket in Top Desk and request a “Collab Seat.”
Create in Figma Buzz
05
Contact
If you have any questions about the Mendix Alliances program, please contact Rav Atwell.
For questions on design, branding, and usage guidance, contact Braden Pate.
Created by the Mendix Brand Team
Introduction
01
Logo
02
Visual Motifs
03
Templates
04
Contacts
05
01
Introduction
Mendix& is our visual and messaging approach to highlighting alliances and partners across content and campaigns. It creates a consistent, recognizable expression of how we go to market with others — amplifying the Mendix platform through strategic collaboration.
This lightweight identity system brings structure, clarity, and visual continuity to partner messaging, while remaining flexible enough to scale across slides, eBooks, one-pagers, and web.
02
Logo
2A
Primary logo
The mx& mark is the primary expression of the alliances identity — concise, recognizable, and designed for high-frequency use across assets where the Mendix brand is already established.
Download
2B
Secondary logo
The mendix& version exists for clarity in contexts where the brand name needs to be fully spelled out — such as first-touch materials, external press, or standalone content where the audience may be less familiar with our shorthand. It serves as a supporting version, used more selectively to reinforce brand recognition when needed.
Download
2C
Ampersand
The Ampersand features gently curved edges, creating a semi-custom symbol that can be positioned between the Mendix logo and the alliance logo.
Download
03
Visual Motifs
3A
Imagery
Converging streams represent the power of partnership—distinct forces coming together to create stronger, unified outcomes.
View Gallery
3B
Dot Grids
The dot grid adds structure and precision, symbolizing how Mendix brings clarity and control to dynamic collaborations.
3C
Color
Imagery is treated with a Midnight overlay and a 10–20% tint of dark blue, creating a moody, focused visual tone that aligns with the core Mendix brand while giving partner content a distinct identity. This balance of fluid forms and structured overlays reflects the essence of Mendix&: organic collaboration, engineered impact.
04
Templates & Assets
4A
Slides
We’ve added a set of slides to Templafy to highlight and introduce the Mendix& program. These are comprised of a series of predesigned images and a blank slide template for adding your own content (if necessary).
Go to Templafy
4B
One Pager
We are utilizing Figma Buzz to create a stable template for which cusotmized one pageers can be produced. Please not that the text, featured alliance logo and customer story image are the only images available to be customized.
If you need access to Figma Buzz please submit an IT ticket in Top Desk and request a “Collab Seat.”
Create in Figma Buzz
05
Contact
If you have any questions about the Mendix Alliances program, please contact Rav Atwell.
For questions on design, branding, and usage guidance, contact Braden Pate.
Created by the Mendix Brand Team